Susan Potter



Why Early-Stage Software Startups Need Strategic Engineering Leadership

In today's economy, new businesses live or die based on their ability to deliver products and services that exceed customer needs especially since it has never been cheaper to start a software business before. Yet all too often, early-stage startups are led by founding teams who are incredible at sales, marketing, or building prototype-quality MVPs but lack the deep or strategic technical expertise required to scale their brilliant ideas into full-fledged, …